Let’s face it - getting online is easier than ever. With currently more than 1.86 billion (yes, billion) active websites, there's obviously something in this website thing. Thankfully building a website is not as difficult as it used to be and today, there are several tools available that can make this process more straightforward. If you’re looking to create a customer-friendly and responsive website, we're here to help.
In this post, we are going to talk about 5 simple ways to create and maintain a professional business website. Let’s get started...
There are several ways to build a website like free builders, professional web design agencies, template websites, and even Adobe Dreamweaver. Each of these come with their pros and cons. Let’s discuss these different ways to build a website.
Website builders are web based SaaS (software as a service) platforms. These usually take the form of a subscription based website designer, the website is all you need to build and publish your very own site. There are usually free trials or basic entry level versions that get you started allowing you to add more features only if you need them. This type of business model is referred to as 'Freemium' meaning that you have enough to get going. It's a great way to get you new site up and running and allows you to experiment with the website builders feature.
The free website builders are quick and easy to create functional websites without breaking your bank. In fact our very own website builder offers you the 'Live in 5' promise, yes that's right a live professional business website in 5 minutes.
The good news is that there's quite a lot of choice in the website builder market, it all comes down to how specific you want your builder to be. What does this mean? Well for example the main companies will offer a litle bit of everything, but other companies like Yoodu will specialise is certain niches. So, if you're a tradesperson then Yoodu is the best choice as it not only allows you to build a professional website but additionally allows you manage customers and appointments and receive payments.
Several of these builders come with a domain name, a robust hosting account, and also offer online video tutorials and offer great support.
If you want to cut a large part of your cost, the template website is the right catch. It offers you a good quality website without spending a lot of time. Several websites offer quality templates for free and commercial. Compared to free website templates, commercial templates are more advanced and include a lot of material like scripts, fonts, source files for the design and stock photos.
However, this can be harder for a beginner since they need to use image editors to make changes before using the template for your website. You need to follow three steps to create a template website.
Step 1: Finding and downloading the template
Step 2: Unpack the template and host it
Step 3: Finding software to edit the template
Some of the popular template websites are Rhythm (HTML 5), Flaunt (Muse), Definitely (Bootstrap), etc.
Only if you are familiar with CSS and HTML, Adobe Dreamweaver is the right option for you. It is an easy way to help you build a complex website. It means that you have more control over the construction and design of your site without having expensive coding programs or web design. Also known as WYSIWYG web editor which means what you see is what you get, this website builder allows you an easier way to create a website. It transforms your designs into compliant code that means it will work effectively.
Outsourcing the job to a professional web designer is the simplest option to choose from. However, you have to do your homework to find the right web designer and once you find it, you can customize your site as you desire. Everything depends on how much you want to pay. Moreover, apart from paying the web designer, you will have to pay for the hosting, content creation and managing your website regularly. Though it is quite expensive, it enables you to get professional results.
A word of warning though, any changes you require to your website post launch may cost you. This is one way that agencies can initially offer you a cheap site, then recoup there loss over the lifetime of the site. Make sure you understand the ongoing costs before you sign up.
Once you decide upon your builder of choice, the next few steps are important to save yourself days of wasted time.
I cannot emphasise this enough, start with a plan.
It's tempting to rush in and start coding but don't, think through what you are trying to achieve. There are some great tools out there to assist in the design phase, you can and should take advantage of mocking up your page designs (known as wire framing), this will enable you to quickly refine the layout. Great, free, wire framing tools are Figma or Adobe XD, allowing to get started with expense. To plan out things, start with finding your focus, reasons why you are building the site, who are your target audience, and overall goals of your website. When you know your target audience, you will be able to provide the content and design that can draw their attraction. This will help you with the long-term success of your business.
Also, try to understand how the customer will flow through your site from top to bottom, fine tune the areas that cause issues.
The first impression is the last. This statement is true, especially when it comes to websites. Great business ideas and content deserve a good-looking website. However, a successful website depends on pretty fonts and excellent colour choices.
The first thing your potential customers see when they visit your website is the homepage. To build a positive impression of your business on the visitors, you need to work on your homepage. Make sure the landing page of your website is not only easy to access and attractive but also gives all the relevant answers your audience wants to know. For instance, who you are, what you can do on your website, and what your business is all about.
Your online visitors are impatient. If your website takes time to load, they will switch to another website. You don’t want that. Right? So make sure that you consider the load time and audit the performance of your site daily by checking site speed, loading time, formatting, and continuity with images and texts.
Yoodu websites all load in less than 1 second so minimising the bounce rate of your potential customers.
Moreover, consider that people with slower internet connections and other issues also visit your website to learn about your products or services. Therefore, work on the aspects that you can do to improve their experience.
There are thousands of websites similar to your business. So, how to make your site stand out among them? Well, that could be possible when you apply online marketing strategies like Search Engine Optimization (SEO) and Search Engine Marketing (SMM). Both these branches of Digital Marketing can provide incredible leverage to small businesses. You can find several qualified professionals over the internet who can help you with this. Moreover, executing both of these strategies will have a considerable impact on the success of your website.
Quality before Quantity.
Quality content is the Lifeline of every Online business. To make a better website, you need to convey information precisely, and for that, you need well-written, SEO optimized, and user-friendly content. Well-written headlines can also be compelling. It can make a significant difference between a visitor staying on your website or leaving it.
To make your website unique, you need to keep your content fresh, relevant, and updated. Be it price changes, business hours, white papers, or news articles; if you keep your content updated, it will keep users active and engaged.
The importance of having a business website is no longer a mystery. If you don’t have a site, you can’t reach out and engage with your target audience. It not only helps you in branding but also take your business to a new level.
Getting started with a professional website doesn't have to be difficult. You can find many easy to use and affordable website building services that offer simple drag and drop features to build a business website in no time.
This is where Yoodu steps in to make you a professional website in 5 minutes, Give us go and see what you can create
At Yoodu that's all we do...
Webistes for you and your business.